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LEO redesign
Project Type
Branding
Role
Creative director
Description:
The Leo Chips project represented an exciting opportunity to revitalize the identity of an iconic brand. With the aim of preserving the essence of the main logo, we embarked on a redesign process that maintained the original structure but incorporated organic finishes to create a new modern image that adapted to the demands of the industry.
Contribution:
On this project, I took on the lead role as creative director, leading the redesign process from conception to final implementation. I guided the team in exploring various ideas and approaches, ensuring each step reflected the brand's vision and goals. Working closely with designers and specialists, we arrived at a concrete solution that resonated with the audience and revitalized Papitas Leo's presence in the market.
Learned lessons:
This project taught me the importance of maintaining a balance between tradition and innovation in the process of redesigning a brand. I learned that while it is crucial to retain brand essence and recognition, it is also vital to adapt to ever-evolving market trends and needs. As a creative director, I learned to lead with vision and determination, guiding the team toward creative and effective solutions that drive brand success.
