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The Campfire
Project Type
3D
Role
Creative director
Description:
In the heart of nature, where lit bonfires are the perfect companion to starry nights, and stories come to life in the dancing shadows, our project is born: Campfire. The fundamental objective of this micro campaign is to raise awareness about the latent danger of leaving campfires lit when leaving camps, using a combination of visual creativity and media strategy.
Creative Concept:
Campfire immerses us in the magical atmosphere of a camping night, where the crackling fire is the epicenter of stories and the companion of adventures. Using a 3D composite made in Blender, we've created a scene that captures the essence of this experience: a marshmallow running and burning while escaping a burning forest. This image, despite the threat it represents, conveys the message in a friendly and accessible way.
Used tools:
To bring this concept to life, we dove into a creative process that encompassed 3D modeling in Blender, complemented by expert editing in Lightroom and Photoshop. Every detail, from the glow of the flames to the texture of the charred marshmallow, was carefully crafted to convey our message effectively and memorably.
Campfire is more than just a warning; It is a reminder of the responsibility we all have towards our natural environment. In a world where beauty and danger go hand in hand, it is essential to appreciate the sweet life without fire and make sure to put out the bonfire before leaving.
